MyACUVUE® membership Thailand

MyACUVUE® Thailand is a membership web app on the LINE messenger platform that increases access to eye health services and products. To counteract competition and meet user needs, the team decided to implement the Home Delivery feature which allows users to purchase contact lenses directly from the platform.

The objective was to design the new Home Delivery feature while improving the overall UI for a more on-brand look.

I worked closely with a design lead, running 4 2-week sprints and was responsible for building a comprehensive style guide and creating hi-fi wireframes for developer handover.

Process

The team reviewed the existing platform and discussed the user flow for the new Home Delivery feature along with enhancements to existing pages. We created mid-fi wireframes to quickly present how the ideas could look like on screen, facilitating quick feedback and ensuring alignment with business requirements.

A fresh new look

The ACUVUE® team did not have any design system or style guide that we could work with, we also decided not to use the existing UI as it was outdated and doesn't allow for a lot of feature expansion. I started off by doing an audit on existing ACUVUE® digital platforms which included the brand website and MyACUVUE® native app (Singapore). We then identified areas of improvement, and other new UI components that we need to create.

• Accessibility - Update to the correct ACUVUE® brand color while ensuring all color contrast issues are fixed and meet WCAG AA requirements.

• Flexibility - Worked with the technology team to make sure the components can be used in future products.

Home delivery